digital

The NFL’s Digital Push Into Europe
nflrealtalk.com

The NFL is partnering with marketing giant WPP and the investment firm Bruin Sports Capital in a new venture aimed at convincing more Europeans to watch American football on their televisions and mobile …

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Lady Gaga's Super Bowl appearance spurs huge digital sales (The Associated Press)
nflrealtalk.com

The Super Bowl was a triumph for fans of the New England Patriots but it also became very lucrative for Lady Gaga. The superstar singer who performed at the halftime show sold about 150,000 digital albums and songs in the U.S. on Sunday, a 1,000 percent increase over the day before, according to Nielsen Music. […]

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